There’s an Acronym for That.
A Refresher on Marketing Terms and Concepts.

If you don’t know your CPC from your PPC, you are not alone!

Marketing has its own language—marketing terms, concepts, and all the acronyms that have sprung up in the rise of digital advertising channels. What’s in a name? Knowing the lingo can broaden your understanding of FI marketing—and increase your ability to explain it to your colleagues.

Join Kailyn Gallagher-LaRoche and Abby Fitzgerald from the Pannos Marketing Media team for our live webinar as they guide you through the terminology, acronyms, and you need to know for digital marketing success.

During the webinar you will learn:

• Why knowing your terms and using them correctly is so important.
• Definitions for common marketing terms and acronyms including impressions, conversions, bounce rates, sessions, CTR, CPC, PPC, ROAS, and more!
• The real-life context for some frequently-used terminology.

You’re a financial institution pro—make sure you sound like one!