As a former bank marketer, Melanie has first-hand experience with the challenges financial institutions face, particularly when entering the digital space. She oversees the media, marketing and sales teams, consistently driving everyone to improve the performance of paid and organic efforts by implementing the latest and greatest digital trends. Leveraging data to inform and guide strategy, Melanie and her team work closely with clients to build customized reporting from overall KPIs to full ROI calculations and attribution to optimize digital marketing efforts. With over 10 years in marketing across a variety of industries, Melanie understands the increasing demands marketers face as mediums become more complex and budgets are scrutinized.
Before Mel was impressing us with her data-driven expertise, she was ready to enter the world of acting, making it to the final call back for a role in Cider House Rules.