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What if we told you that from now on you could only use social media to promote your financial institution?
That means no press releases, no radio or television ads, and no billboards placed on highways, just social media- and of course the inevitable word of mouth.
Do you believe your establishment would be successful with this marketing tool? How would you open new accounts? How would you build relationships in your surrounding communities?
Our client was looking to raise awareness of the rates and mortgage products they offer in their local market area, amidst strong competition from lenders such as Lending Tree and Quicken. And guess what - not only did they raise awareness of their products, they actually won mortgage search in their local area!
As websites continue to deliver information and services that historically required a trip to the branch, creative financial institutions have begun conceptualizing how they can best use their websites to bring people into the branch. A great example is National Iron Bank, who worked in conjunction with Pannos Marketing to launch their new website. The updated website includes a page for each branch to promote local artists, events and other happenings in their area.
2017 may well be remembered as the year that many financial institutions began comprehensive efforts to build their online visibility and start selling online. Following are three of the most effective tactics ensure that your institution is on the Search Engine Result Page (SERP) when potential customers search for financial products.
By the end of 2015, Twitter’s stock had plummeted to an all-time low. While its primary competitors, Instagram and Facebook, continued to innovate and grow in popularity, Twitter lagged behind. The struggle has been apparent, especially as a staggering 8% of Twitter’s global workforce was let go just last year. In an attempt to expand its faltering user base, Twitter has announced a number of functional site alterations for the future.
Facebook has officially launched an expanded Like button, offering users the opportunity to share "reactions” rather than a simple gesture of positivity.
This article was originally published on Tech in Asia’s website and is a concise summary of Dan Clarke’s presentation at their Jakarta conference in 2015. Great, relevant content and accessibility from mobile devices continue to be the most important items to get your company to the top of the Search Engine Results Page (SERP).
HubSpot posted this great article on SEO practices to do away with in 2015. For 2016, it's all about digital content and how to best use it to engage your customers, both potential and established, online. Read on for tips on moving your business forward in the new year!
Branding is a concept that lends itself to a wide variety of definitions, never mind figuring out what makes yours special. One simple way to think about your brand is to see it as the stories people tell about your institution and the experiences people have with it. Developing a simple summary of your differentiators is a good first step in (re)considering your brand and gaining competitive advantage. A brand snapshot can be a helpful tool to understand your brand's characteristics and ensure that your brand is telling a story that helps you win new customers and retain existing ones.
Many financial institutions have taken the necessary steps to provide account opening and loan applications online. Now they are looking for ways to increase the number of applications and account openings. One of the first steps you can take to better understand customer behavior is to install event tracking on your website.
James Pannos, President/Owner of Pannos Marketing, announced that Elizabeth Hannah has joined the agency as Vice President Client Services.
Financial institutions of all sizes are rapidly adopting Online Account Opening (OAO). If your institution is not likely to implement this soon, there are a variety of tactics that can still help your institution provide similar convenience and improve your ability to gain new customers.
On April 14, 2014 LinkedIn removed the Products & Services tab from all company pages. For now, you can edit your Products & Services content, but you won't be able to add new items.
Until recently, websites were considered sufficient if they were attractively designed and provided informative content. Rarely did most websites consider the steps/process of adding to and updating that content.
Friendly, knowledgeable and local are adjectives that most community financial institutions use to describe themselves. However, they also acknowledge that the local credit union or bank that is their most challenging competitor would describe themselves the same way.