Blog

Meagan Fish, our assistant media director/resident Gen Yer wrote a letter to the editor of Business NH magazine in response to their August issue, Roping in the Next Gen. The issue focused on attracting college grads to NH to start their careers. Her letter was published in the magazine’s September issue:

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Pannos Winzeler is eager to attend the annual ABA Marketing Conference in Denver, Colorado this weekend! Especially since this event is anticipated to be a great opportunity to connect with new people and deepen familiar relationships with clients and business partners in the banking and financial services industry. Leading up to this event, our internal conversations have focused upon new services, new ideas, new marketing and social media, etc. We have a lot that’s new and exciting to share!

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Taking chances is a part of business. Opening yourself and your company up to new ways of communicating with customers can be both exciting and daunting. Social media has introduced numerous platforms (blogging, microblogging, Facebook, LinkedIn, YouTube, Flickr – to name a few) to engage your company online, for free. Questions and conceptions are bound to arise, especially among those who are not members of the ever-growing contemporary tribe of digital natives who live a good portion of their day-to-day lives through online venues. Individuals who do not consider social media to be a worthwhile venture will continue to miss out on opportunities for meaningful and engaging interpersonal communication.

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Online social networking can be intimidating. The mere thought of putting yourself or your finances on social venues like Facebook, MySpace, Twitter, and even professional sites like LinkedIn, can lead to feelings of apprehension. This can be especially true for those people who were born in years preceding the “online generation,” and who have not grown up with technology as a means of day-to-day social interaction. Some people are comfortable with technology, but hesitant to take the leap, perhaps because the benefit of social networking is not evident to them, or for their fear of the unknown.

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It’s not news that younger generations have ventured where no other past generations have gone before when it comes to use of technology in everyday life. Facebook, MySpace, YouTube, Second Life, and other online destinations have morphed into bonafide social venues that are a part of the day-to-day lives of most teens and young adults.  So much so, that academics and industry followers have become increasingly eager to understand.

On March 30, 2006, during the birth of growing mainstream attention and popularity for online social networks, CNN’s Bill O’Reilly invited Danah Boyd, a renowned expert and anthropologist to offer her opinion regarding controversial news coverage about the popular website MySpace. Boyd gave insight into the cultural reasons that are at the root of why people have turned to the Internet for socializing. Archived video of the interview is found on YouTube.  Paraphrasing Danah Boyd:

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An air of enthusiasm and excitement among the employees at Pannos Winzeler Marketing has lingered since the end of last year when plans for new space were officially announced within the agency. Steady growth since the merger with Winzeler Group, and recent additions to the Account Executive, Design, and Media Departments have created a need for accommodating a growing team, as the agency continues to evolve.

The physical location will remain the same, as the property is redesigned to include a second, ground-level floor. The lower floor will include a private outdoor patio area, overlooking the scenic property to the rear of Coldstream Office Park, where the agency has resided since 2003.

Currently, space is shared among all departments. It is anticipated that the new design will not only enhance the working dynamics and flow of creative energy, but will also be enjoyed and appreciated by everyone who has business here. The Creative and Design Team have come together for planning their move to the downstairs level. Administrative Support, Account Executives and the Media Department will remain in the office space upstairs. Newer and larger conference areas will host visiting clients and agency meetings.

Visit us on Facebook to view future updates and photos of the construction project.

Melrose Cooperative Bank has proudly served the residents and businesses of Melrose Massachusetts since 1890, with a wide range of well-suited products and innovative services. Recognizing the need to stay ahead of online banking trends, the bank has worked with Pannos Winzeler to upgrade their Internet presence with a new website located at www.melrosebank.com. Although, the website’s address remains unchanged, improvements serve to further enhance online user experience with fresh, user-driven content that is relevant, easily discovered and specific to meet customer needs.

One unique feature to the website is up-to-date product specials that are prominently displayed on the homepage. Services that are simple to use include an online switch kit, online banking & bill pay, and the functionality of different interactive financial calculators for specific mortgages, auto loans, retirement savings and planning, basic savings, and personal finances. Users can also stay informed of current deposit, consumer loan, and mortgage rates. Additionally, a myriad of information such as financial news articles, bank information, and community updates which would normally involve visits to multiple Internet sites is now available in one convenient location, at the Melrose Cooperative Bank website.

Notably, the website is built on a flexible and user-friendly Content Management System that will easily allow for updates to be made by the bank.

Pannos Winzeler is now on Facebook! The PW Facebook page is another way for us to connect with employees, clients and friends of the company.

We encourage people to visit our page for a peek at our agency culture and to stay up-to-date with the latest news, events and office antics. Employment and intern opportunities will also be posted on the page. Creating a presence on Facebook allows us to offer more accessibility to our agency while remaining socially engaged online. See you on Facebook!

Barbara Ellis recently expanded her job description to include working with the Media dept at PW making Tara, Meagan and Barbara the unstoppable media mavens.

Kira Morehouse is the Junior Account Executive at Pannos Winzeler. Kira is responsible for the administrative support of the Account Executives and Media Department. If your account executive is not available or out of the office, feel free to ask for Kira and she will follow through for you. Her email is kira@pannoswinzeler.com. This is a new position.

Prior to joining Pannos Winzeler, Kira worked as a Sales Executive Assistant with Workplace Systems, a small manufacturing business based out of New Hampshire. Prior to arriving in New Hampshire, she attended Michigan State University and graduated with a B.A. in Communication. She also interned under a grant from the National Highway Traffic Safety Association and worked exclusively with the State of Michigan’s Office of Highway Safety Planning on public information campaigns such as “Click It or Ticket.” When she is not working, she enjoys time with her husband and their infant daughter as well as involvement with community service in the Manchester area.

Meagan Fish is the new Assistant Director of Media and Public Relations at Pannos Winzeler. Meagan will primarily be involved in researching, planning, and placing paid media with a special focus on new media. In addition she will be taking the lead on many public relations initiatives. Her email is Meagan@pannoswinzeler.com.

Prior to joining Pannos Winzeler, Meagan was a Marketing Assistant at Hamersley Partners, a financial marketing firm in Boston, Massachusetts and a sales associate for Shoot to Kill Productions, a video production company. She graduated summa cum laude from Emerson College with a B.A. in Marketing Communication: Advertising and Public Relations. She has worked closely with community programs in Boston and also in Manchester, New Hampshire, including The Women’s Lunch Place and New Horizons Soup Kitchen. As a native of Bedford, New Hampshire, she is happy to return to her childhood home.