Brand Awareness Campaign

Overview

As community events were not possible, and with the imperative need to raise awareness regarding the new brand, video was the best avenue to pursue to spread the message. The bank decided to make one longer video and have several smaller cuts of the video to use on a variety of platforms, thus ensuring broader reach with a consistent message and feel.

Services used on this project

  • Branding
  • Video
  • Social Media

Process

The Ask: Develop a new name, brand and identity to successfully unite two long-standing community institutions, Bridgewater Savings Bank and Mansfield Bank.

The Answer: Immerse ourselves in both institutions to create an authentic and distinct brand that both communities could rally around and identify with.

Results

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