Some of you may be wondering what this is, so before we even get started, let’s back up. Google runs the digital marketing space, both organic and paid. On the organic side, they have endless algorithms running an infinite number of tasks in any given millisecond, but the one you see most often is in on a search engine results page (SERP). To determine which results, show up for any given search, Google’s core algorithm considers a variety of factors to choose from the millions of pages as to which ones earn a coveted spot on the first page, and in what order they appear (known as ranking).
As digital marketing opportunities continue to evolve, your marketing strategies need to advance with them. Lately, it seems like every Monday morning there’s a new technology or advertising opportunity in the works or on the rise waiting for you in your inbox. How can your financial institution stay ahead of the game, or at least keep up?
Now that you've written your content, it's time to publish it to the appropriate social channels, but how do you determine when the best time is to publish your content? Learn the best times to publish your social content to ensure it reaches your target audience and receives the highest level of engagement possible!
Pannos Marketing of Manchester, NH has hired bank marketing veteran, Vickie Routhier as the agency’s Senior Vice President, Client Services & Strategy. Vickie will be responsible for overseeing daily client relations, providing strategic guidance and insights to clients and furthering the agency’s continuous plan for advancement and success.
Our Digital Marketing Strategist, Melanie Coleman was recently published in the ABA Banking Journal discussing how to implement an effective SEO strategy for your blog. Read on and discover how you can make your blog an SEO success! What's a Blog Without an SEO Strategy?
Voice search isn’t just a buzz word in marketing anymore, it is here, and it’s being adopted by users at a rapid pace. In fact, Gartner predicts that by 2021 businesses that adapted their websites to voice search early-on will increase digital commerce revenue by 30%.
There’s an abundance of opportunity to get a head start on voice search, and, while the concept is growing quickly, have no fear, you’re not behind just yet. Take a look at these three steps you can take to bring your bank closer to becoming the spoken answer for your audience.
When we first started in 1994, Pannos Marketing was a small agency of just three people. Today, we have grown to over 30 employees and hold national recognition in the financial services industry with a client base that covers 35 states. This year is the 25th anniversary of Pannos Marketing and to celebrate, we decided to talk to the man who planted the seeds necessary to grow us into the thriving agency we are today. In this interview our President, Jim Pannos, answers questions about how vision, strategy and hard work, along with 473,000 Delta airline miles, 350,000 Marriott points, 120 conferences, 6 office remodels and over 120 bottles of wine have fueled a quarter of a century of success for our agency.
Social Media is a part of everyday life, including life at work. Take a stroll around the office and you will most certainly see employees scrolling through their Facebook newsfeed, taking a quick snap or tweeting about what’s going on throughout the day. The infamous saying “if you don’t have anything nice to say, don’t say anything at all,” is applicable to social media too.
Did you know that tailoring the online experience to individual needs can help your bank succeed in your markets?
Often in our field, marketers overlook key regulations governing the promotion of contests and sweepstakes involving some type of drawing and/or prize giveaway. Before running a contest, it is essential to ensure it abides by all federal and state laws.
Over the past month, there has been a lot of news and discussion surrounding Facebook’s recent data crisis with Cambridge Analytica. As a result, many users are reevaluating the potential risks associated with having a presence on the social media platform.
From social media to search engines, video ads to text ads, the digital marketing world has a lot of components. With many options to explore, it can become easy to be confused or overwhelmed when determining what platforms are best for your institution. While each digital marketing platform can be extremely successful on its own, taking an integrated approach with multiple platforms is recommended to ensure that your institution stays top-of-mind wherever your target audience is.
In January, Facebook announced a significant change that will affect its Newsfeed algorithm in 2018. These changes are a result of Facebook wanting to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook Pages, businesses, and propaganda. The new algorithm is expected to result in a decrease in visibility of public posts by brands and businesses.
We’re thrilled to announce that we are one of the first agencies specializing in financial services to partner with Siteimprove, a leading provider of web governance solutions that helps organizations transform the way they manage and deliver their digital presence.
It’s been a little over a month since we returned home from the “Big Easy,” and we think it’s safe to say that this past ABA Marketing Conference was one for the books. The sessions were highly praised, and the marketplace was filled with friendly faces, agency swag, and generous giveaways! However, the excitement didn’t end there.
Did you know that you’re exposed to some form of advertising every 2.7 seconds that you’re awake? So, how do you create quality content that engages, but doesn’t bother consumers?
This was just one of the key challenges discussed at the 2017 INBOUND Conference in September. HubSpot hosted 20,000+ marketers and sales professionals from all over the world for four days jam-packed with inspiring keynotes, innovative discussions, and valuable networking opportunities.
We're packing our bags and heading down to the "Big Easy" for the 2017 ABA Bank Marketing Conference.
This year's flagship conference will unite top banking professionals and marketing leaders at the Hyatt Regency New Orleans for three days of networking events, award ceremonies, strategy sessions, and of course, some of the best food and music!
What if we told you that from now on you could only use social media to promote your financial institution?
That means no press releases, no radio or television ads, and no billboards placed on highways, just social media- and of course the inevitable word of mouth.
Do you believe your establishment would be successful with this marketing tool? How would you open new accounts? How would you build relationships in your surrounding communities?
Our client was looking to raise awareness of the rates and mortgage products they offer in their local market area, amidst strong competition from lenders such as Lending Tree and Quicken. And guess what - not only did they raise awareness of their products, they actually won mortgage search in their local area!
As websites continue to deliver information and services that historically required a trip to the branch, creative financial institutions have begun conceptualizing how they can best use their websites to bring people into the branch. A great example is National Iron Bank, who worked in conjunction with Pannos Marketing to launch their new website. The updated website includes a page for each branch to promote local artists, events and other happenings in their area.
2017 may well be remembered as the year that many financial institutions began comprehensive efforts to build their online visibility and start selling online. Following are three of the most effective tactics ensure that your institution is on the Search Engine Result Page (SERP) when potential customers search for financial products.
By the end of 2015, Twitter’s stock had plummeted to an all-time low. While its primary competitors, Instagram and Facebook, continued to innovate and grow in popularity, Twitter lagged behind. The struggle has been apparent, especially as a staggering 8% of Twitter’s global workforce was let go just last year. In an attempt to expand its faltering user base, Twitter has announced a number of functional site alterations for the future.
Facebook has officially launched an expanded Like button, offering users the opportunity to share "reactions” rather than a simple gesture of positivity.
This article was originally published on Tech in Asia’s website and is a concise summary of Dan Clarke’s presentation at their Jakarta conference in 2015. Great, relevant content and accessibility from mobile devices continue to be the most important items to get your company to the top of the Search Engine Results Page (SERP).
HubSpot posted this great article on SEO practices to do away with in 2015. For 2016, it's all about digital content and how to best use it to engage your customers, both potential and established, online. Read on for tips on moving your business forward in the new year!
Branding is a concept that lends itself to a wide variety of definitions, never mind figuring out what makes yours special. One simple way to think about your brand is to see it as the stories people tell about your institution and the experiences people have with it. Developing a simple summary of your differentiators is a good first step in (re)considering your brand and gaining competitive advantage. A brand snapshot can be a helpful tool to understand your brand's characteristics and ensure that your brand is telling a story that helps you win new customers and retain existing ones.
Many financial institutions have taken the necessary steps to provide account opening and loan applications online. Now they are looking for ways to increase the number of applications and account openings. One of the first steps you can take to better understand customer behavior is to install event tracking on your website.
James Pannos, President/Owner of Pannos Marketing, announced that Elizabeth Hannah has joined the agency as Vice President Client Services.
Financial institutions of all sizes are rapidly adopting Online Account Opening (OAO). If your institution is not likely to implement this soon, there are a variety of tactics that can still help your institution provide similar convenience and improve your ability to gain new customers.
On April 14, 2014 LinkedIn removed the Products & Services tab from all company pages. For now, you can edit your Products & Services content, but you won't be able to add new items.
Until recently, websites were considered sufficient if they were attractively designed and provided informative content. Rarely did most websites consider the steps/process of adding to and updating that content.
Friendly, knowledgeable and local are adjectives that most community financial institutions use to describe themselves. However, they also acknowledge that the local credit union or bank that is their most challenging competitor would describe themselves the same way.
Let's go over some of the most common mistakes that occur in digital marketing.