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Did you know that tailoring the online experience to individual needs can help your bank succeed in your markets?
We’re thrilled to announce that we are one of the first agencies specializing in financial services to partner with Siteimprove, a leading provider of web governance solutions that helps organizations transform the way they manage and deliver their digital presence.
Our client was looking to raise awareness of the rates and mortgage products they offer in their local market area, amidst strong competition from lenders such as Lending Tree and Quicken. And guess what - not only did they raise awareness of their products, they actually won mortgage search in their local area!
As websites continue to deliver information and services that historically required a trip to the branch, creative financial institutions have begun conceptualizing how they can best use their websites to bring people into the branch. A great example is National Iron Bank, who worked in conjunction with Pannos Marketing to launch their new website. The updated website includes a page for each branch to promote local artists, events and other happenings in their area.
2017 may well be remembered as the year that many financial institutions began comprehensive efforts to build their online visibility and start selling online. Following are three of the most effective tactics ensure that your institution is on the Search Engine Result Page (SERP) when potential customers search for financial products.
This article was originally published on Tech in Asia’s website and is a concise summary of Dan Clarke’s presentation at their Jakarta conference in 2015. Great, relevant content and accessibility from mobile devices continue to be the most important items to get your company to the top of the Search Engine Results Page (SERP).
HubSpot posted this great article on SEO practices to do away with in 2015. For 2016, it's all about digital content and how to best use it to engage your customers, both potential and established, online. Read on for tips on moving your business forward in the new year!
New capabilities will target information to website visitors. Many financial institutions use their MCIF to cross-sell to customers based on their current product mix.
PM Reaches Website Milestone Demand for responsive websites that work with any smartphone, tablet or PC and built to convert visitors to customers, has helped PM reach a new milestone with the recent launch of four websites.
Financial institutions of all sizes are rapidly adopting Online Account Opening (OAO). If your institution is not likely to implement this soon, there are a variety of tactics that can still help your institution provide similar convenience and improve your ability to gain new customers.
At the start of a new website project, there is usually a lot discussion about how it should look, especially the homepage. But too often, the content of a new website is not given the same consideration as the page layout.
Until recently, websites were considered sufficient if they were attractively designed and provided informative content. Rarely did most websites consider the steps/process of adding to and updating that content.