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2017 may well be remembered as the year that many financial institutions began comprehensive efforts to build their online visibility and start selling online. Following are three of the most effective tactics ensure that your institution is on the Search Engine Result Page (SERP) when potential customers search for financial products.
As websites continue to deliver information and services that historically required a trip to the branch, creative financial institutions have begun conceptualizing how they can best use their websites to bring people into the branch. A great example is National Iron Bank, who worked in conjunction with Pannos Marketing to launch their new website. The updated website includes a page for each branch to promote local artists, events and other happenings in their area.
Financial institutions of all sizes are rapidly adopting Online Account Opening (OAO). If your institution is not likely to implement this soon, there are a variety of tactics that can still help your institution provide similar convenience and improve your ability to gain new customers.
Until recently, websites were considered sufficient if they were attractively designed and provided informative content. Rarely did most websites consider the steps/process of adding to and updating that content.