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Branding is a concept that lends itself to a wide variety of definitions, never mind figuring out what makes yours special. One simple way to think about your brand is to see it as the stories people tell about your institution and the experiences people have with it. Developing a simple summary of your differentiators is a good first step in (re)considering your brand and gaining competitive advantage. A brand snapshot can be a helpful tool to understand your brand's characteristics and ensure that your brand is telling a story that helps you win new customers and retain existing ones.
Many financial institutions have taken the necessary steps to provide account opening and loan applications online. Now they are looking for ways to increase the number of applications and account openings. One of the first steps you can take to better understand customer behavior is to install event tracking on your website.
James Pannos, President/Owner of Pannos Marketing, announced that Elizabeth Hannah has joined the agency as Vice President Client Services.
Financial institutions of all sizes are rapidly adopting Online Account Opening (OAO). If your institution is not likely to implement this soon, there are a variety of tactics that can still help your institution provide similar convenience and improve your ability to gain new customers.
On April 14, 2014 LinkedIn removed the Products & Services tab from all company pages. For now, you can edit your Products & Services content, but you won't be able to add new items.
Until recently, websites were considered sufficient if they were attractively designed and provided informative content. Rarely did most websites consider the steps/process of adding to and updating that content.
Friendly, knowledgeable and local are adjectives that most community financial institutions use to describe themselves. However, they also acknowledge that the local credit union or bank that is their most challenging competitor would describe themselves the same way.