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Facebook Changes Your Newsfeed (Again!)

Seeing better stories in your Facebook feed? That's because Facebook changed its Newsfeed algorithm!

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5 Crucial Steps to Win at SEO

This article was originally published on Tech in Asia’s website and is a concise summary of Dan Clarke’s presentation at their Jakarta conference in 2015. Great, relevant content and accessibility from mobile devices continue to be the most important items to get your company to the top of the Search Engine Results Page (SERP).

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17 SEO Myths You Should Leave Behind in 2015

HubSpot posted this great article on SEO practices to do away with in 2015. For 2016, it's all about digital content and how to best use it to engage your customers, both potential and established, online. Read on for tips on moving your business forward in the new year! 

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Brand Snapshot

What Makes Your Brand So Special?

Branding is a concept that lends itself to a wide variety of definitions, never mind figuring out what makes yours special. One simple way to think about your brand is to see it as the stories people tell about your institution and the experiences people have with it. Developing a simple summary of your differentiators is a good first step in (re)considering your brand and gaining competitive advantage. A brand snapshot can be a helpful tool to understand your brand's characteristics and ensure that your brand is telling a story that helps you win new customers and retain existing ones.

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Using Event Tracking to Improve Online Account Opening

Many financial institutions have taken the necessary steps to provide account opening and loan applications online. Now they are looking for ways to increase the number of applications and account openings. One of the first steps you can take to better understand customer behavior is to install event tracking on your website.

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Personalized Website Visits

New capabilities will target information to website visitors. Many financial institutions use their MCIF to cross-sell to customers based on their current product mix.

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5000 Banks Registered .bank Domains

Verified domain names take the first step.

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Liz Hannah Joins Pannos Marketing as V.P of Client Services

James Pannos, President/Owner of Pannos Marketing, announced that Elizabeth Hannah has joined the agency as Vice President Client Services.

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PM Reaches a Website Milestone

PM Reaches Website Milestone Demand for responsive websites that work with any smartphone, tablet or PC and built to convert visitors to customers, has helped PM reach a new milestone with the recent launch of four websites.

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How You Can Succeed Without Online Account Opening

Financial institutions of all sizes are rapidly adopting Online Account Opening (OAO). If your institution is not likely to implement this soon, there are a variety of tactics that can still help your institution provide similar convenience and improve your ability to gain new customers.

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LinkedIn: Alternatives to the Products & Services Tab

On April 14, 2014 LinkedIn removed the Products & Services tab from all company pages. For now, you can edit your Products & Services content, but you won't be able to add new items.

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Changes to the Layout of Facebook Pages

Facebook has recently announced that they are rolling out changes to the layout of Pages. Page administrators should be aware that this change is coming, and know what they can expect.

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Online Reviews are the New Word-of-Mouth

Online reviews are the new word-of-mouth. They also allow businesses to have active, positive participation from consumers and give consumers a solid foundation to create a relationship with those businesses.

 

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The Financial Brand Covers PM Scavenger Hunt

Pannos Marketing Scavenger Hunt entices customers to explore bank's remodeled website.

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Up the Ante, Build Your Brand

Your bank or credit union offers quality products and topnotch customer service. Isn't that enough to be successful?

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Building Your Website Content Can Set You Apart

At the start of a new website project, there is usually a lot discussion about how it should look, especially the homepage. But too often, the content of a new website is not given the same consideration as the page layout.

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Using Your Website Content Management System (CMS) to Stay Competitive

Until recently, websites were considered sufficient if they were attractively designed and provided informative content. Rarely did most websites consider the steps/process of adding to and updating that content.

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Facebook Contest - Where would you go?

Contests are a top reason why people connect with brands on social media. Successful Facebook contests are often a mix of self promotion, connecting with heartfelt desires or passions and giving people a chance to show off just a little.

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Set Yourself Apart By Building Your Brand

Friendly, knowledgeable and local are adjectives that most community financial institutions use to describe themselves. However, they also acknowledge that the local credit union or bank that is their most challenging competitor would describe themselves the same way.

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The 7 Most Common Mistakes of Interactive Marketing

Let's go over some of the most common mistakes that occur in digital marketing.

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